Agility & Empowerment

Digital Leadership

Participatory leadership style for the shaping of digital transformation

Companies that embrace their social responsibility and actively shape their futures rely on an uncompromising focus on the human being and customer and on new methods of digital leadership as a critical success factor for the development of differentiating innovations.

For historical reasons, large companies in particular often lack not only the skills but also the willingness to take such a path. People who think differently and innovators are seen as disturbing factors or even as a threat in a big well-oiled machine. A cultural change is needed to successfully follow this promising path.

The problem is that at a lot of big companies, process becomes a substitute for thinking. You’re encouraged to behave like a little gear in a complex machine.

Frankly, it allows you to keep people who aren’t that smart, who aren’t that creative.

Elon Musk


Therefore, the development of innovative alternatives for designing digitisation requires a new type of leadership. Digital Leadership sees digitization as a positive driver of innovation, customer focus and the solution to major social problems.

For the digital leader, collaborative achievement in terms of content is more important than personal gain in power. He is driven by the uncompromising will to shape the digital transformation and develop innovative solutions with cross-functional and diverse teams. Digital Leadership requires a participative and open management style that has a facilitative impact across functional silos. It is about empowering others in the group to contribute their competence and expertise to the team, regardless of hierarchical positions.

Expertise in methods

Due to the rapidly changing environment, new paths must be explored again and again. This requires a deep understanding of the topics as well as a deep and holistic methodological competence ranging from strategy development to customer experience and agile management methods. Customer Experience Management, Design Thinking, Business Modelling, Innovation Management, and e-Business play a pivotal role.

The easiest thing is to react. The second easiest thing is to respond. The hardest thing is to INITIATE.

Seth Godin


In order to embed their approach in the company and make it accessible to others, many digital leaders develop working formats and processes. Just like the solutions, these are iteratively developed further in order to continuously improve their potential impact.

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